Emma Watson directs and stars in the new Prada Paradoxe fragrance campaign
Prada Paradoxe is a celebration of a multi-dimensional woman who is never the same, yet always herself. In her directorial debut, Emma Watson embraces all her multiple dimensions – the artist, the activist, the actor, the woman – in the dynamic, liberating film that captures the empowered spirit of Prada Paradoxe.
I think it was serendipitous that Prada came to me with this project. It was around the time when I had really made a decision in my heart and my head that I wanted to direct – and I found the concept of being a woman who is a paradox so compelling. I hope that the values behind Prada Paradoxe give women a little more space to celebrate themselves, to know that it’s ok to be complex and to explore the different facets of themselves that make them the fullest expression of who they are.
Emma Watson, Actor, Director, Activist
A floral ambery fragrance that embraces the paradoxes of iconic ingredients by reinventing freshness, sensuality, and intensity. Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu, and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons.
A floral ambery fragrance that embraces the paradoxes of iconic ingredients to reveal new scented sensations. Reinventing freshness with the first Neroli bud extraction for Prada, to capture the flower’s fresh dimension. Reinventing sensuality with Ambrofix™, a bio-converted amber, revealing a vibrant warmth. Reinventing intensity through a new revolutionary musk molecule: the Serenolide™, for an intense yet subtle and comfortable trail noticeable right from the top.
Top Notes: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord
Heart Notes: Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute
Base Notes: Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™)
Prada Paradoxe is the immediately recognisable trail of a woman impossible to frame.
A precious bottle made to last. Available in 30ml, 50ml and 90ml, Prada Paradoxe bottles are refillable, allowing for less packaging materials.
A single 50ml bottle and a 100ml refill helps avoid the use of 40% less materials as opposed to three 50mL bottles of Prada Paradoxe.