Sparkle and shine in H&M’s A/W22 holiday collection

A disco-inspired snowscape for the holidays

2022-10-22

H&M teams up with Zlatan Ibrahimović to get the world moving

Mover Jane Fonda offered Ibrahimovich some priceless one-to-one keep-fit coaching

Campaign Fashion

2022 2023 footballer H&M Jane Fonda move mover sport Zlatan Ibrahimovich

2022-10-15

‘Imagine That’ – first independent kidswear collection from H&M

Pairing playful designs with more sustainable materials and processes

Fashion Fashion News

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2022-08-29

H&M STUDIO Fall Winter 2022 Collection

H&M Studio Fall Winter 2022 Collection – bright, shiny, and optimistic. Key pieces come laden with attitude and ready for adventure. Inspired by fashion’s Space Age and modern missions to Mars, the A/W22 collection blurs the lines between reality and fantasy. With a bold colour palette and streamlined silhouettes, gravity-defying fabrics, and cutting-edge accessories, the...

Campaign Fashion

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2022-06-05

H&M PRIDE 2022 My Chosen Family Collection

H&M launches the “My chosen family” campaign with the caption’ Family is the people who love you, no matter who you love’, on June 1, 2022, in support of the LGBTQIA+ community and Pride. H&M continues to celebrate and stand behind the LGBTQIA+ community and investigate topics of relevance for the community and beyond. Inclusion...

Campaign Fashion

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2022-05-31

The Magic Isle – a new beachwear collection for men by H&M

The Magic Isle collection features vibrant beachwear, for those looking to step up their fashion game. For summer ’22, H&M is launching a new and elevated fashion drop that breathes vacation mode. This new selection highlights bold personal style that can be worn beach to street, for sunny days and seaside parties. The collection is...

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2022-05-01

Pete Davidson is the face of H&M new menswear campaign

Pete Davidson is the face of H&M new menswear campaign. H&M celebrates the new menswear movement that puts personal style front of stage. As traditional codes break down and a new generation finds its own language, men’s fashion becomes a place where every moment counts. It highlights the power of clothes to express who we...

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actor bold statements comfortable clothes H&M menswear Pete Davidson Saturday Night Live style tand-up comedian

2022-04-19

The Innovation Story Cherish Waste collection by H&M

The Innovation Story Cherish Waste collection will be available at hm.com and in selected stores from April 21. It’s a romance-themed collection, inviting customers to fall in love with materials made from waste. Eye-catching fashion statements and soft seductive styles are combined with repurposed, recycled and low impact materials, many made from recycled garments, ocean-bound...

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2022-04-19

INDIA MAHDAVI x H&M HOME collaboration arrives in April

The INDIA MAHDAVI x H&M HOME collection launches in selected stores and online at hm.com/home on 28 April 2022. The colourful collection is designed for everyday life and includes a curated range of crafted ceramics and textiles in natural materials, such as plates and large serving bowls, cushion covers and a blanket. “With this collection,...

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2022-03-06

Iris Apfel X H&M collection arriving at the end of March

The Iris Apfel x H&M collection will include an assortment of clothing and accessories created with Iris’ bold sense of style, designed for all ages and sizes. “The collection is playful, opulent, and rich with vibrant colours, vivid prints, and opulent fabric choices. The look is indulgent with a more is more attitude and is...

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2022 fashion icon H&M H&M X Iris Apfel Iris Apfel limited edition New York

2022-02-03

H&M Studio SS22 collection – Press Play

Introducing “Press Play”, H&M Studio’s high-energy homage to mood-enhancing fashion. Inspired by musical Gen-Z muses with exhilarating style and sparkling personalities, the SS22 collection draws on the outré fashion of the 1980s and 1990s. With a potent color palette, an electrifying fusion of prints, as well as statement accessories, the collection is a dressing-up box...

Fashion Fashion News

1990s 2022 90's 90s vibe Gen-Z H&M H&M studio London pop art Stefan Fähler