Versace Dylan Purple – Iris Law starring in the campaign
The Dylan Purple campaign transports viewers into an endless summer, with protagonist Iris Law starring in her second campaign for the brand following this year’s La Vacanza campaign.
Director Gordon Von Steiner creates a visual continuation from his previously directed Versace Dylan Turquoise fragrance campaign starring Hailey Bieber, with innovative fluid camera movements that rotate from scene to scene, sunrise to sunset, bikini outfits to beautiful party dresses, creating a sense of an immersive ‘Versacesphere’.
“I love Iris. She has carved her own path. She has an amazing spirit. She is gorgeous, smart and a little bit wild…. A true Versace girl. For me, she is the perfect face for our fragrance. She brings it to life with great personal style, energy, and fun.”
Versace Dylan Purple notes:
The top notes are Pear, Bitter Orange, and Bergamot; the middle notes are Mahonia, Pomarose, and Freesia; the base notes are Ambroxan, Sylkolide, Iso E Super, Belambra tree, and Virginia Cedar.
Chief Creative Officer: Donatella Versace, Campaign Creative Director: Kevin Tekinel & Charles Levai, Film Director: Gordon Von Steiner, Photographer: Carlijn Jacobs, Starring: Iris Law, Kit Butler, Alex Consani, Oscar Davila, Allan Estrada, Sergine Lam, Kenia Martinez, De’laney Ortiz, Fernanda Vega, Stylist: Allegra V. Beck, Hair Stylist: Karim Belghiran, Makeup Artist: Porsche Poon