Marc Jacobs Perfect Eau de Toilette
Introducing PERFECT EAU DE TOILETTE, the new fragrance from Marc Jacobs. A companion to Perfect Eau de Parfum and Perfect Intense, the luminous floral scent celebrates the power of being true to yourself. Like the original fragrance that launched globally in July 2020, PERFECT EAU DE TOILETTE is inspired by Marc Jacobs’ personal mantra: “I am perfect as I am,” which is symbolized by a tattoo of the word “perfect” on his wrist. Uplifting and joyful, PERFECT EAU DE TOILETTE brings a fresh olfactive facet and a more intimate interpretation of being #PerfectAsIAm.
A fresh and bright interpretation of the original comforting floral scent, Perfumer Domitlle Michalon-Bertier of IFF reimagined a white bouquet with an unexpected twist of modern notes including pink peppercorn and polygonum. The result is a luminous and joyful, clean, comforting floral with a woody base and an elegant trail.
PERFECT EAU DE TOILETTE offers a vulnerable and unfiltered perspective on being seen as your authentic self. The campaign is a powerful celebration of individuality, personal truth and authenticity featuring an inclusive range of talent speaking about their own belief in true self-love.
Shot in New York City, renowned fashion photographer Juergen Teller and creative director Katie Grand returned to the Marc Jacobs set, this time creating a minimalist backdrop in soft hues to highlight the contrasting beauty of the cast, allowing their unique personalities and youthful optimism to radiate through the #PerfectAsIAm storytelling.
The design is a refreshed take on the original perfect bottle and packaging, crafted in collaboration with Marc Jacobs himself and featuring an elegant blend of unexpected elements. The weighted glass base is inspired by the femininity and grace of a classic parfum, with domed shoulders and a gilded collar. At the top, the crystal-cut cap is crowned with an eclectic assortment of mis-matched charms, updated in a dazzling combination of cool green and blue hues that play with transparency and texture, combined with metallic silver and pale gold accents. Inside, the juice is presented in a soft green shade, reflecting the fresh, clean, and uplifting new fragrance offering. Complementary to the bottle, the outer packaging is a unique pastel green with a pearlescent finish, juxtaposed with sleek silver touches and a vibrant illustration by New York based artist, Jacky Blue, which highlights the new charm colors and textures.