Tiffany & Co. Rose Gold Eau de Parfum- the new fragrance
Tiffany & Co. introduces the latest evolution of its fragrance collection: Tiffany & Co. Rose Gold Eau de Parfum. The new fragrance captures the optimistic spirit of the House with an olfactive composition that is vibrant, luminous, and captivating. Inspiring all to see the world through Rose Gold, the newest addition to the jeweler’s scent portfolio pays homage to Tiffany’s iconic diamond cuts and precious metals.
Bright and effervescent, Tiffany & Co. Rose Gold Eau de Parfum is the innovative creation of master perfumer, Jerome Epinette of Robertet.
The fragrance opens with a fruity blackcurrant paired with pink pepper and lychee fruit for a sparkling, playful top note.
At the heart of the fragrance is the blue rose accord, a unique hybrid featuring a Japanese rose that nods to Tiffany’s signature shade and lends a delicate floral scent to the fragrance. For a warm finish, ambrette seed blend with deep musk and iris at the base.
Housed in a radiant glass flacon, the blush-tinted composition illuminates the bottle with a lustrous essence reminiscent of Tiffany’s rose gold jewelry designs and takes inspiration from its legendary diamond cuts. The intricate faceting work at the base and shoulder of the bottle echoes the extraordinary craftsmanship of Tiffany’s artisans, who work meticulously to bring out the beauty, vibrancy, and light in every stone. Etched into the bottle design are the keynotes of the fragrance, and for a striking contrast, an elegant metal collar with Tiffany Blue® accents features the Tiffany & Co. logo. The classic Tiffany Blue® packaging is also reimagined and dipped in rose metallic gold.
To capture the magnetic energy of elegant rose gold, Tiffany enlisted legendary photographer Steven Meisel to bring the campaign to life. Models Fei Fei Sun, Kristina Grikaite, and Anok Yai embody the vibrant and contemporary spirit of the fragrance through Meisel’s lens. Celebrated make-up artist Pat McGrath and hairstylist Guido Palau were brought on to add unexpected attitude and style to each shot. To accompany the campaign video, the luxury house selected emerging artist Nina Nesbitt to record a rendition of All You Need Is Love.