Nina Fleur – New Fragrance by Nina Ricci
Nina Ricci is introducing a new fragrance that is just as sustainable: Nina Fleur, a citrus fruity floral in a bottle that echoes the House’s style.
An iconic fragrance that opens the doors to every possibility… This year, Nina, Nina Ricci’s most dreamlike fragrance, is entering a new era. By following an eco-friendly* approach, the House is updating its design and adopting more environmentally friendly ingredients. Nina is becoming more eco-friendly without losing any of its legendary olfactory signature or its distinctive look
There’s nothing more classic than a floral pattern. Or is there? Nina Ricci’s fashion shows the contrary, proving that florals can be reinvented in an ever more graphic and colourful way.
The print that adorns the bottle of Nina Fleur is directed inspired by the House’s ready-to-wear: a daring and contemporary pictorial motif that plays on two dazzling shades of pink. This new edition joyfully emanates the spirit of the catwalk and is just as sparkling on the inside as the outside.
Like the Nina Eau de Toilette this year, Nina Fleur is an ethical fragrance that respects the environment. 92% of its ingredients are naturally derived and are partially sourced from sustainable networks – which is particularly true of the responsibly sourced* orange blossom. Some ingredients are even upcycled*, like the Italian lemon extract that forms the signature of Nina fragrances: it comes only from fruits rejected by food distributors due to their appearance or size. These lemons don’t meet the fresh food market’s standards for appearance, but are perfectly good for use in fragrance. Every part is used: the juice, the zest, and also the pulp, which adds a slightly gourmand tone to the final essence. The lemons are entirely recovered for use.
To be both modern and eco-friendly, Nina Ricci decided to reinterpret its iconic apple bottle. The glass is now 20% recycled and 100% recyclable. The outer packaging has naturally also been improved, with reduced dimensions made from FSC-certified cardboard – the leading label recognising sustainable forestry practices – a modernised and pared-down design, and 100% recyclable cellophane.
Ever since its creation in 2006, Nina has never ceased to amaze. With its emphatic gourmand scent, its iconic toffee apple-like bottle, and its poetic concept, it has asserted itself as a unique – and incredibly tempting – creation since its launch. Synonymous with daring and dreams, the name “Nina” was soon on everybody’s lips. This unique fragrance has had an incredible success story and is now a global perfume icon.
But Nina has even more surprises in store…In tune with the times now more than ever before, Nina Ricci is embracing an eco-responsible mindset: as of 2022, the Nina franchise is committed to sustainability and to being environmentally friendly. “GOOD APPLES FOR GOOD PLANET”.
The aroma of a freshly picked fruit, the tenderness of a velvety bouquet of flowers: Nina Fleur is an olfactory snapshot of plant life, written in a direct and vibrant style.
The fragrance opens on a fresh, tangy accord combining crisp Granny Smith apple with sparkling Italian lemon. These fizzy notes contrast with a floral heart, a blend of orange blossom and neroli in which nature and sensuality become one. Cedar, softened by a touch of musk, interweaves the scent with elegant woody tones.
Nina Fleur is like a floral pattern reinterpreted by Nina Ricci fashion: a free and modern vision of nature. A pure explosion of joy.
A Parisian apartment in springtime. Daylight floods this almost timeless location, where everything is strangely white: the walls, the antique mouldings, but also the furniture and the objects scattered here and there – a traditional pedestal table, a bust, books, and a porcelain cup. A pair of double doors swings open for a heroine who radiates freedom and confidence from the very first moments. A natural beauty in a long pink and red dress, her hair loose and her face bare. A modern-day Nina.
A few musical notes ring through the air – Ludwig van Beethoven’s Symphony No. 5 – which are soon revealed to belong to the disco reinterpretation by Walter Murphy.
Nina’s eyes break into an intrigued and amused expression: among this pristine décor, she has just discovered a gigantic apple. The out-of-place fruit seems to be coming from the outside; we sense the presence of an extraordinarily large tree, a branch of which appears to have wound its way through the open window.
A perfect circle has been cut into the apple; it looks like a kind of ship with a hatch in the side. A pink light radiates from within: enticing, tempting and inviting. Nina approaches it, casts an eye inside and… slips inside without the slightest hesitation.
Something about curling up inside seems delightfully fun and childlike, as the fruit begins to turn around and around and around until it shatters into shards. Nina is transported to a new reality, a reversed world where nature seems to have reclaimed its rightful home. The location has now been transformed, like in a dream, by lush and abundant vegetation.