Sparkle and shine in H&M’s A/W22 holiday collection
All things sparkle and shine in the H&M holiday collection – it’s a banquet of style, encouraging confidence with its irresistible colours and textures. The collection has a party-ready focus with key pieces that are charged with sophistication and include the soft pink suit, the pink long-sleeve sparkle dress the black fringe dress with elements of sequins and the high-neck silver sequined dress.
We are bringing a special sparkle to the season with a stunning collection designed to catch the light and welcome everyone to the party. We are thrilled to continue with Brasserie Hennes for the holidays.”
Ann-Sofie Johansson, Creative Advisor at H&M
The black fringed-hem dress, navy sequined mini dress, the elevated mock-neck cropped jumper and fringed skirt set are additional pieces of note. Statement accessories such as a dazzling rhinestone headpiece, bold pink rhinestone earrings and a diamanté draping bra, all crave the spotlight. Shimmering platform heels, over-the-knee black heeled boots and candy pink pumps are ideal for the dancefloor.
Directed by Bardia Zeinali, this campaign is the second chapter of the Brasserie Hennes universe. A festive special after the success of our Fall visit starring Anderson Paak and Chloë Sevigny alongsidemodels Paloma Elsesser, Jill Kortleve, Adut Akech Bior and Jordan Barret among others.
“It was a pleasure to work with these wonderful women Paloma Elsesser, Jill Kortleve, Adut Akech Bior, Mika Argañaraz and Mona Tougaard for this H&M campaign. Dancing and laughing in the middle of a winter wonderland was a blast.”
Chloë Sevigny, actress
”I had a great time working with H&M and the amazing cast in the magical world within Brasserie Hennes. It’s all about living in the moment and truly celebrating life with those around you, especially around this time of year. It really got me in the holiday spirit”,
Anderson Paak, Musician.
The campaign will be released 10 November 2022 and by then the collection pieces will be available in stores and at hm.com.