Bershka Christmas 2020 – Show Up – Show Out Selected by Jessica Goicoechea

Bershka Christmas 2020 - Show Up – Show Out Selected by Jessica Goicoechea - fashion, campaign -

Instagram-star and fashion entrepreneur, Jessica Goicoechea, brings her signature brand of glamour to Bershka this month with a curated collection of high-impact pieces for ending the year in style. Show Up – Show Out Selected by Jessica Goicoechea serves up the pieces you need to create jaw-dropping outfits for when you really want to ‘show up’. Bershka launches the collection with a stunning film featuring Goicoechea dividing into three of herself – giving her the ability (and the ’fits) to go everywhere and show up to events with star power.

The pieces are influenced by 90s and Noughties music divas – with a contemporary edge. We’re talking bold glamour with a twist, making it perfect for the street. Colors and materials are unapologetically out-there – think purple sequins, neon-green velvet, and electric-blue faux fur – even if you and your squad are staying in to celebrate.

The collection works all the angles with sharp shoulders, cinched waists, and wide-leg trousers, plus mini skirts and cutouts to bring sexy back. Cropped tops and jackets are fiercely feminine and a playoff against 90s baggy jeans and leather-look pants. Born in Barcelona, Goicoechea is now a global fashion influencer with her own clothing and cosmetics lines. We can’t wait for her to bring her attitude and aesthetic to Bershka to celebrate the art of showing up.
Bershka Christmas 2020 - Show Up – Show Out Selected by Jessica Goicoechea - fashion, campaign -

Bershka Christmas 2020 - Show Up – Show Out Selected by Jessica Goicoechea - fashion, campaign -

Bershka Christmas 2020 - Show Up – Show Out Selected by Jessica Goicoechea - fashion, campaign -

Bershka Christmas 2020 - Show Up – Show Out Selected by Jessica Goicoechea - fashion, campaign -

Bershka Christmas 2020 - Show Up – Show Out Selected by Jessica Goicoechea - fashion, campaign -

Bershka Christmas 2020 - Show Up – Show Out Selected by Jessica Goicoechea - fashion, campaign -