Ulla Johnson 2021 Spring Summer campaign inspired by origami

Ulla Johnson 2021 Spring Summer campaign inspired by origami - uncategorized-en, fashion, campaign -

In their Spring Summer 2021 campaign, lensed by very talented fashion photographer Yelena Yemchuk, Ulla Johnson enlists models Ajok Madel and Effie Steinberg to star. There was April Hughes in charge of styling.

Ulla Johnson 2021 Spring Summer campaign inspired by origami - uncategorized-en, fashion, campaign -
©ULLA JOHNSON, Photography by Yelena Yemchuk
Ulla Johnson 2021 Spring Summer campaign inspired by origami - uncategorized-en, fashion, campaign -
©ULLA JOHNSON, Photography by Yelena Yemchuk
Ulla Johnson 2021 Spring Summer campaign inspired by origami - uncategorized-en, fashion, campaign -
©ULLA JOHNSON, Photography by Yelena Yemchuk
Ulla Johnson 2021 Spring Summer campaign inspired by origami - uncategorized-en, fashion, campaign -
©ULLA JOHNSON, Photography by Yelena Yemchuk

“A modernist sensuality and organic ease informs the Spring/Summer 2021 season, with Johnson interested in the ways clothes envelop the body. Looking to Japan, Johnson was inspired by ceremonial dress, shibori printing, graphic handloom and bore patchwork, ikebana, and the place were delicacy and structure converge. Clean origami-like pleating offsets the fluidity and fragility of softly constructed diaphanous silhouettes while amply cut trousers offer an understated masculine counterpoint. The collection offerings are sculptural yet relaxed — statement dressing imbued with biotic ease.”
Ulla Johnson

Ulla Johnson SS21 Digital Runway Show: