In 1981, he imagined Giorgio Armani and created Emporio Armani in the urban, energetic, positive
Brand that is characterized by the love for Youth and Freedom: An experimental version of Armani’s style. Emporio Armani has become a family of men and women, where they can do anything, form and freely love.
In 2017, the female-male scent duo, Because It‘s You and Stronger With You, was born to convey the aforementioned message, and to launch a dialogue about and from love with the small movie “We are Stronger”. With Matilda Lutz as Laura and James Jagger acting as Paul, the series is about a young couple looking for playful challenges in their love, during which the Emporio Armani fragrances are accompanied by their journey along.
In 2018, the series continued with a second year in which Laura and Paul show the true power of their love and that they are not afraid to live in every moment of their lives.
In 2019 the story continues, presenting two new fragrances: The new feminine In Love with you, and the intense Stronger with you Intensely. Both smells come to life on the screens of the 3. In a continuation of the series “We are stronger,” with more than 8 million views.
The clean lines and shapes of the Emporio Armani fragrance duo feature since the 2017. Simplicity creates a deep sense of sensuality, rounded shapes, and lines reminiscent of masculine shoulders and feminine hips, revealing a true piece of art.
Making the relationship between femininity and masculinity, with the round metal cups, provides a refined elegance. Underneath it, the double ring connects the bottles as the link and is a symbol of infinite love. While the bottles remain the same as their predecessors, the new scents reveal themselves in more powerful colors. A champagne rosé gently transmits the modern personality to in Love With You, while the cognac colour perfectly embodies the Stronger with you Intensely deep character.
Anne Flipo has dreamed up her new in Love with You scent. Sensual, feminine and daring, it was born of a special combination of fragrant ingredients: very soft black cherry; An ultra-effeminate Sambac Jasmine is the absolute with amber textured elegance, with an unexpected and urban touch of incense. The Stronger with You Intensely, Cécile Matton is an unagen masculine, vibrant and daring scent. Pink Pepper essence, a head ticket vanilla essence is coupled with Amber, giving an even more intense understanding of Stronger with You, which is confident, elegant, and lightweight; The light negligence of the youth has been shown by lavender and frankincense.
Both are exceptionally contemporary and an invitation to intensity and absolute love, a modern and youthful natural lifestyle. As a lover of the screen, the two smells provocatively, is seductively linked together.
The new fragrance pair arrives in the home shops in February. You can now follow the new parts of the story on the Armani Youtube channel.