Together sounds better: new Mango summer campaign
Mango launches Together Sounds Better, a new summer campaign that celebrates life and speaks of the importance of being close to our loved ones.
The campaign is inspired by music. A song. Something as simple as that. A few notes that are able to change your mood completely, even if only for a moment. It is a melody that beats away in your head and suddenly brings you the best feelings and a desire to share them and express them with the people you love.
The garments in the women’s collection that feature in this campaign are inspired by the relaxed elegance of Italian summers. They are characterised by vibrant prints and evocative silhouettes, inspired by Mediterranean style. Key among them are the garments for summer nights. With a black and red base, daring looks are created in which the tropical print takes centre stage, appearing in dresses, jumpsuits, flowing trousers and tops.
It also explores more intense and lively tones such as emerald green, yellow and dusky orange. One of the stars of the collection is the maxi-dress: the one in which all women feel pretty, feminine, comfortable and ready for anything. The garments in the collection combine with crochet and raffia accessories and flat sandals. Two-tone prints also feature, either with tropical motifs or classics such as Kodak stripes, as well as flowing and elegant silhouettes.
The men’s proposal is aimed at the return of a summer in which we celebrate and enjoy ourselves like before, which is why we have created garments that express joy through colour. The patterns and designs have been updated in key garments such as linen overshirts, leather jackets and trousers with new volumes in summer fabrics such as poplin; while natural fabrics such as linen, Tencel® and sustainable cotton also feature to cope with the high temperatures.
A key focus of the collection is the renewal of the colour palette, in which greens and lime tones predominate in both fine-knit sweaters and Hawaiian shirts. New lines of tailored garments have also been launched with updated figures and designs, which aim to add a touch of fashion to a clean and pure silhouette.
Both the women’s and men’s garments in the campaign are defined under the sustainability concept, as are all Mango collection.
Photography: Eddie Wrey, Video: Bandidos
Models: Blesnya Minher, Dorit Revelis, Kaya Wilkins, Kit Butler, Alice Brambilla, Louis Baines and Carlo Andrea Bresciani.
Styling: Elodie David-Touboul
Hair: Cim Mahony
Make-up: Egon Crivillers