PUMA has teamed up with international model Winnie Harlowto promote its latest bodywear and swimwear, in a campaign that centers on confidence and boldness. As part of PUMA’s platform “SHE MOVES US”, the campaign celebrates women and inspires other around the world.
PUMA’s body and swimwear, made together with its subsidiary stichd®, caters to women and girls and includes mix and match tops and bottoms in vibrant colors that are made with more sustainable materials.
The bodywear styles worn by Winnie Harlow in the campaign, include a soft padded bra and seamless hipster, luminous scoop neck top and luminous string made from organic cotton. Swimwear pieces include the one-piece bathing suit made from recycled nylon, the bandeau top and V-shape brief made from recycled nylon, high waist shorts made from recycled polyester, a scoop neck top and high waist shorts made from recycled nylon.
“I love my PUMA family and I’m grateful to be part of the ‘She Moves Us’ campaign. Representation is so important and key. This is something that I have championed since I started in the industry. It is refreshing to work with a brand like PUMA who share the same values.” – Winnie Harlow
Through the “She Moves Us” platform, PUMA has brought together its top female brand ambassadors who connect with female consumers around the world to spark a conversation around issues important to girls and women.“I hope I am helping to open the door a little further for someone else to get through. My mentors have done that for me and it’s my ambition to do the same for others as I grow in my career. I want to continue to help champion confidence, inclusivity and acceptance,” Winnie Harlow added.
The PUMA bodywear and swimwear collection is available in Europe, LATAM and APAC at selected retailers, PUMA stores and PUMA.com.