Iris Apfel X H&M collection arriving at the end of March
The Iris Apfel x H&M collection will include an assortment of clothing and accessories created with Iris’ bold sense of style, designed for all ages and sizes.
“The collection is playful, opulent, and rich with vibrant colours, vivid prints, and opulent fabric choices. The look is indulgent with a more is more attitude and is crowned by over-the-top jewellery, which is very much a signum for Iris,” says an excited Ann-Sofie Johansson creative director of H&M.
Iris Apfel was born in 1921 in the concrete jungle of New York. With art and fashion studies from prominent universities in the US, her career is as inspirational as her style. She is a self-made businesswoman, style icon, fashion designer, and interior decorator. Her different career paths have always been succeeded with her oh so famous “why be boring?” attitude. If you happen to visit the Big Apple, you will quickly recognize “the Big Apfel”. Her aesthetic of bright clothing, layers, and layers of fun accessories, and her thick, round, oversized glasses is just Iris dressing up for herself and herself only. This has inspired people worldwide to create and celebrate their own style that they feel good in.
You can shop the Iris Apfel X H&M, priced from £19.99 to £229.99, from 31 March at Hm.com, in the US and Canada on April 14.