Pantone Color of the Year 2022 – Very Peri

Pantone Color of the Year 2022 - Very Peri - fashion -

The Pantone Color of the Year 2022 is here and, for the first time in the history of the Pantone Color of the Year, they have created an entirely new colour: Pantone 17-3938 Very Peri. The combination of violet-red undertones and blues represents the transformation of the physical and digital world. This transformation has emerged following lockdowns and isolations which has meant the digital world has taken a new place in our lives. This shift is seen in many areas including in digital art, the NFT phenomenon (Google it!) and the rise of the metaverse. We are breaking new frontiers and with them come new possibilities and transformations.

Pantone Color of the Year 2022 - Very Peri - fashion -

 

‘As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family,’ says Leatrice Eiseman. ‘Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.’

Pantone Color of the Year 2022 - Very Peri - fashion -

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