Lower impact, a better world – Mango’s denim collection arrived
Mango is going ahead with its contribution to the more responsible fashion industry and is launching this season’s denim range, which, thanks to creative and more sustainable technologies, will save 30 million liters of water in its finishing phase in order to help achieve a better environment. The collection extends to the Woman, Man and Kids lines on this occasion, offering all its customers sustainable goods.
In order to provide sustainable and reliable solutions for each garment’s washing and finishing, some of the models integrate technologies such as laser or ozone. In addition, in each product, quality and attention to detail are key elements, making the garments more durable.
Mango is promoting a Mediterranean lifestyle, linked to the sea and nature so that its customers will love their garments for many seasons.
In this range, the flexible and universal denim fabric has features for all genders, ages and sizes. The silhouettes are influenced by 90s denim outfits, which are depicted in a Mediterranean environment that completely incorporates nature and denim. In powdered colors, denim returns in the form of denim shirts and belted dungarees.
In addition, the spirit of the 90s is reflected by patchwork on dresses, trousers and jackets and gives the classics extra charisma. The main thing this spring is to wear denim as a full look, from the return of denim dresses to the latest twist on jeans and jackets.
“Thanks to innovation and adapting sustainable technologies and processes, we are creating collections that help us to reduce our footprint. Together with other teams and our garment and fabric suppliers, we are constantly seeking production alternatives and more sustainable materials” explains Beatriz Bayo, Mango’s Sustainability Director.
Mango is working to reach its goals by 2025 in order to move in this direction and in its contribution to a more responsible business model: for 100% of the cotton, it uses to come from renewable sources and for 50 percent of its polyester to be recycled.
Also, by 2030, the target is that 100% of the cellulose fibres it uses will be of controlled origin. Having begun this journey several years ago, with this collection Mango continues to show its commitment towards more sustainable fashion.
With the message Lower impact, a better world, Mango captures the Mediterranean spirit in a campaign for all its lines.