Zara Atelier – the new level of Zara
This winter, day or night, opulence is paramount. Indulge a mood for notice-me embellishment and sumptuous embroidery with Collection 01_The Coat, an exclusive capsule collection of coats that comprises the first offering from the newly inaugurated ZARA ATELIER.
Created in 2021 with a view to indulging unbridled creativity, ZARA ATELIER is a new venture offering the most comprehensive expression of high-end design and exquisite craftsmanship at the company. With its own dedicated design team, ZARA ATELIER will present two limited-edition collections per year, with each tightly-edited offering focused on an elevated, artistic interpretation of an iconic wardrobe staple. The first capsule takes coats as its subject – and gives them the decadent treatment. Spanning dreamy, decorative cocktail coats for the evening and densely-worked poncho and overcoat styles for the day, the six-piece outerwear capsule is replete with couture touches – a marabou-trimmed collar here, a sequin-embroidered lapel there – mixed with modern, wearable shapes.
Craft looms large. An ankle-length cape coat is embroidered with oriental-inspired floral designs and velvet appliqué, with a dramatic tasseled closure. Next, a poncho coat incorporates a vibrant patchwork in fuchsia and faded sapphire-blue hues, shot through with metallic jacquard. An A-line dressing-gown style in lurex and candlewick jacquard features a removable faux-fur shearling shawl collar, with antique gold pyramid studs beautifying the hem. Meanwhile, a double-breasted camel coat is enlivened with crimson roses and antique-style sequins at the collar and cuffs, with a beaded brooch that catches the eye. And for after dark? A floral jacquard cocoon coat in black and champagne shades is darkly seductive thanks to sprays of feathers at the throat. Equally enticing is a canvas-effect overcoat in astrology-themed jacquard, elevated with an inky blue detachable faux-fur collar, sparkling emerald studs, and vermilion satin piping.
The campaign has been captured by the revered Italian photographer Paolo Roversi. Equal parts attitudinal and ethereal, the fashion fantasy comes to life with a series of luminous portraits of up-and-coming international models, including new faces Amar Akway, Greta Hofer, Elisa Nijman and Reynara Negrine, as well as the more established Cara Taylor and Yilan Hua.
Produced in limited quantities, Collection 01_The Coat will launch on 9 December on Zara.com and in selected stores.