H&M COLLABORATES WITH PRINGLE OF SCOTLAND
It may have over a 200-year history, indeed it can be considered one of the oldest luxury fashion brands in the world, but Pringle of Scotland has always been a thoroughly modern, pioneering company. Founded in 1815 by Robert Pringle as manufacturers of knitted hosiery, it was Pringle, decades after its inception, that embraced and encouraged the technical innovations that led to the creation of knitted outerwear, and indeed coined the term ‘knitwear’ to describe its ever-growing collections.
Pringle of Scotland’s heritage highland argyles and jacquards are in play – but with a subtle twist. Key pieces include a sweater which boasts a patchwork of tone and texture, splicing a retro-inspired diamond pattern with heavy ribbed wool, and a cropped, funnel-necked jumper with balloon sleeves. Traditional yarns are infused with attitudinal appeal in a series of generously oversized, raw-edged sweaters. Sweater dresses with ring-pull zip closures, cosy hoodies, second-skin leggings and slouchy hats and scarves are all printed with athletic logos for an athleisure take.
The revitalising colour palette plays into that sense of ease: an autumnal mix of classic mustard, dove grey and biscuit brown is shot through with unexpected flashes of acid yellow. The collection makes clever use of recycled polyester and organic cotton along with cosy wool and smooth viscose fibres. And, in a playful touch for the dog-lovers amongst customers, the collection also includes dog sweaters in matching prints and colours.
“Pringle of Scotland has a long history of collaboration, and this latest partnership with H&M has been hugely inspiring. We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and fair isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M”
Katy Wallace, Brand Director at Pringle of Scotland.