Transforms waste into new fashion – reM’Ade by Marques ‘Almeida

Transforms waste into new fashion - reM'Ade by Marques 'Almeida - fashion, design-en -
reM’Ade is a new brand in the Marques ’Almeida family, that proposes both new and classic designs from their collections, made exclusively with deadstock and recycled fabrics.
This new label can only exist thanks to a unique way of working with our network of Portuguese manufacturers.

The reM’Ade pilot collection is designed as a patchwork of in-house deadstock fabrics from previous collections.

Transforms waste into new fashion - reM'Ade by Marques 'Almeida - fashion, design-en -
reM’Ade departs from a critical outlook on our 10y-trajectory in fashion. Seeking ways to put sustainability goals into practice, we found the urgency to first “clean our own house” by using our own waste to challenge prevailing fashion power structures: the number of collections per year, minimum orders for production, opaque supply chains and more recently the way in which global retailers cancelled orders amidst a health crisis. Such prevailing fashion systems lead to selective inclusion of labour and materials classified as “valuable” or “fashion”, while other valuable parts of fashion production are repeatedly excluded by organizations.
The risk of this segregation lies in the limited flexibility that these “efficient” and “profitable” production methods offer, maybe most (but not only) visible in the amounts of deadstock fabric they generate.

Transforms waste into new fashion - reM'Ade by Marques 'Almeida - fashion, design-en -

These prevailing power structures make it (urgently!) necessary to scrutinize waste as a fashion phenomenon, to question our supply chain organization, to look beyond what we are so sure of, and to embrace the potential of the unknown.

Transforms waste into new fashion - reM'Ade by Marques 'Almeida - fashion, design-en -

By working only with pre-order, every reM’Ade piece is created based on real demand for it. And when there is no more fabric for a certain design, it is not produced anymore.

That makes every reM’Ade piece both an actual limited edition and an agent of change.

It also means, as always, that clients, buyers, and stockists are a vital part of the reM’Ade ecosystem.

Transforms waste into new fashion - reM'Ade by Marques 'Almeida - fashion, design-en -

Buying reM’Ade is cherishing independent creation and participating in a new way of making fashion.

reM’Ade is a space for unlearning, for experiment and – most of all – for putting responsible fashion into practice.
It is about cleaning our own house and about learning from that process how we can transform fashion (design, production and sales) into a regenerative force, building an inclusive society and a relationship with nature that are defined by respect and care.

Transforms waste into new fashion - reM'Ade by Marques 'Almeida - fashion, design-en -

reM’Ade MANIFESTO

reM’Ade by Marques ‘ Almeida :
– prevents deadstock fabrics from being landfilled
– promotes transparency
– only does pre-order
– works with what is already there
– has its own pace
– is flexible
– depends only from available dead stock and real demand
– never depends on trends, seasons, fashion weeks, order books or minimum orders
– is only possible thanks to a manufacturing network built on care, respect, responsibility and fair pay
– is a space for unlearning, experiment and learning-by-doing
– nurtures direct action, without having all the answers
– generates new knowledge that benefits the fashion industry, society at large, and ultimately our collective life on Earth.
Transforms waste into new fashion - reM'Ade by Marques 'Almeida - fashion, design-en - Transforms waste into new fashion - reM'Ade by Marques 'Almeida - fashion, design-en -