To celebrate Italian excellence, the GENNY Fall Winter 2021/22 collection, which fuses Italian craftsmanship with urban aesthetics, was presented as part of the ongoing Milano Fashion Week. The designs, floral decorations, and the delicate femininity of the butterflies in the collection were influenced by the traditional upholstery fabrics and porcelain tea sets of private member clubs in London.
The digital show was open with a palette of white tones, an homage to Genny’s heritage, that meets a graphic attitude in black sophisticated details. Sara Cavazza creative director had chosen the orchid as the season’s iconic flower, which pops up as the glossy buttons of a fluid trench, as well as intarsia decorating a sustainable shearling coat. If contrasting stitching frames the silhouettes of an ultra-feminine sheath dress with a high slit, a suit with a fitted jacket and cigarette pants is crafted from jacquard fabric with Genny lettering.
“Italy is a fantastic country, featuring an artistic and cultural heritage which makes it famous around the world as a destination filled with beauty and creativity. For the Fall Winter 2021/22 season, Genny’s trip makes a stop in Milan, at prestigious Palazzo Reale, in the heart of the city. A journey across a world of beauty and modernity, which starts from Piermarini’s Grand Staircase, crosses the Arazzi and Colonne Halls, to reach the huge Cariatidi Salon, in an iconic setting that creates a strong connection between past and future.”
Sara Cavazza, Genny creative director.