RAL7000STUDIO X BERSHKA
Bershka partners with RAL7000STUDIO to share a cross-cultural program where design shape brings a new horizon of the extended reality. The project presents the cutting-edge design elements displayed only on-screen where everything seems possible, delivering a contemporary clog with an
innovative design that embraces the metaverse trend.
A sculptural voluminous model defined by organic lines inspired by natural elements could be understood as an oxymoron. What appears to be a hand-carved stone block turns out to be one of the lightest products thanks to the collaboration with XL EXTRALIGHT.
The product has a unique compound called SUSTAINBLE+, one of the latest technologies developed by XL EXTRALIGHT, composed of 51% pre-consumer industrial waste. This makes each pair unique due to the uneven surface and random distribution of recycled parts throughout the product.
This new partnership aims to break down digital barriers by bringing the product off the screen and making it completely tangible and interactive in real life, gaining credibility both in the physical world and online.
The RAL7000STUDIO x BERSHKA collaboration is based on the careful observation of reality that aims to make design accessible and adapted to the needs of an audience that’s the conscience of innovation in the fashion industry.
RAL7000STUDIO will pre-release the model on 12 September in 3 exclusive color versions on its website RAL7000ITEMS.
BERSHKA officially launch the collaboration in a unique color scheme on 14 September on
bershka.com and on 16 September in selected stores