The third chapter of #Furlaillusions introduced, at the digital program of Milano Fashion Week, will unveil a selection of striking key pieces of Furla’s Fall-Winter 2021 collection.
The unique online experience allowed the viewer to transcend into a magnified virtual world, reflective of Furla’s elegant and dreamlike universe. A space as endless as the skies with floating fluffy clouds in which creativity can unfold in a setting around nature’s elements with seemingly infinite stretches of glistening water and swarming with ton-sur-ton coloured butterflies.
#Furlaillusions symbolizes a romantic atmosphere, embracing the same mood of freedom and joyful elegance represented through #Funfurla, Furla’s recently launched institutional manifesto, communicating a cheerful lifestyle.
The animated video presented a new creative space and highlighting Furla’s Fall-Winter 2021 hero bag – the Furla Portagioia.
In a See-Now-Buy-Now activation, it will be available in limited edition as a preview, exclusively at Milan’s recently re-designed Duomo flagship store, as well as globally on e-commerce starting from 24 February.