Gasanova Spring Summer 2023 – New York Fashion Week
The new SS’23 collection of GASANOVA is the emotional reflection on difficult ordeals that Ukraine is going through but with a strong belief in a bright future and absolute victory at the end. While creating the collection the designer Elvira Gasanova had been exploring how Ukrainian people are learning the new war-life balance nowadays, acting between helping in different ways to bring our victory closer and doing daily life routine.
“The large part of the collection is based on black color which embodies the sad events taking place in Ukraine now but each of the black garments is complemented with a white sparkling detail – eventually GASANOVA remains a special occasionwear brand. In this way I’d like to show that even passing through the darkness we still move to our next big celebration – the celebration of freedom”, – the designer says.
Deep-rooted Ukrainian motifs naturally inspired the collection as well. Elvira Gasanova reworked the embroidery on a traditional garment named “vyshyvanka” in her own radiant way – by putting delicate crystals on voluminous sleeves of black gown. The other national code that was elegantly woven into the GASANOVA collection is the braid. Glittering braid decorates the shoulders or the neckline or frames the tender cut-out of the dress front. This element symbolizes the connection of the three family generations as the designer always values sisterhood and the power of unity.
Despite the fact that GASANOVA is known first of all as the black-tie brand, there are some military influenced pieces such as cargo trousers and shorts. None of the Ukrainian brands stood aside when the full-scale war began and everyone was involved in the production of clothes for the military in their studios and factories. Thus, the SS’23 collection will remain the artifact of the time we live in.
Photo – Denis Manokha @denismanokha
Style – Eugenia Skvarska @skvarska
Model – Natalie Kononenko @nati.kononenko
Make Up – Svetlana Rymakova @rymakova
Hair – Julia Stets @stetsjulia
Photo assistant – Serhii Koshkin @koshkinphoto
Style assistant – Vlad Askerov @ssnxwqz
Gaffer – Den Belikov @realdenbelikov
Video – Viacheslav Davydov @dslav
Set Design – Yurii Sviridov @sviridov.ua @materia.art.dep
Stunt Coordinator – Konstantin Chuzhitski @konstantin.chuzhitski
Special thanks to @konnyj_klub_kentavr_kiev