Violeta by Mango new spring/summer 2020 campaign “This is Power”
Violeta by Mango launches its new spring/summer campaign under the slogan “This is Power”: a direct message to the woman to recover their original power, the power they possess by simply being women. It is a universal message and therefore one that connects with women all over the world.
On this occasion, the brand has turned to internationally-famous models such as Georgia Pratt, Sabina Karlsson, Chloé Vero, Olivia Wilson, Eva Kay, Lovisa, Sabey, and Lorena Durán. Each one, in their own style, represents the aforementioned values.
The new collection includes floral prints in multiple variations where the star garment of the collection is once again the dress. It going to be a summer full of vibrant colors in fabrics such as poplin, linen and taffeta, combined with batiste, georgette, and Swiss embroidery.The suit takes on special importance, given that it appears in numerous colors, including pastel tones.
As a new feature this season, the brand will offer on its website the option to customize a t-shirt and a denim jacket with the campaign slogan.
Violeta by Mango aims to dress fashion-conscious curvy women. The secret to the brand, launched in January 2014, lies in the care taken in the technical pattern details from size to size and in being able to offer a high-quality collection for any moment of the day, with garments designed to be comfortable, feminine and modern.
MANGO is strengthening its commitment to the fight against coronavirus and is the first Spanish company to collaborate with the World Health Organisation. The brand will donate 1% of the sales revenue from physical stores to the “COVID-19 Solidarity Response Fund”, a solidarity project which allows individuals, corporations, foundations, and other organizations throughout the world to directly support the work of the WHO to help countries prevent, detect and respond to this pandemic. Donations to the Fund from Spain can be made via the Business and Society Foundation.
This initiative will be implemented over the next two months through physical stores in Europe, Russia, Turkey, and the city of New York, as they start to reopen.