Pull&Bear and Smiley – a philosophy based on positivity and urban spirit – are combining their
talents to create a capsule collection of streetwear and accessories with creativity, art and
contrast taking center stage.
Smiley has managed to transcend time and become a generational icon, influencing our
fashion and culture today and attracting culturally relevant artists, creators, and trendsetters
with its positive spirit in the shape of a smile.
The Smiley philosophy lives on, half a century after its creation
Smiley x Pull&Bear has created a line of T-shirts and sweatshirts in black and white for them,
which bring Smiley’s pop world together with the expressionist art of Van Gogh, impressionist
works by Monet and the Baroque style of Vermeer, and all with the urban stamp of Pull&Bear in
the graphics and prints.
The feminine side of the collection also features T-shirts and sweatshirts which combine classic
works of art with Smiley originals, as well as denim twin sets with all-over Smiley prints and
viscose shirts. The women’s collection is completed by the perfect accessories to finish of a
look, such as bucket hats, Smiley rings, necklaces, and socks.
Pull&Bear was founded in 1991 with a clear international focus and intent to create fashion for
young people who are connected to their surroundings, who avoid stereotypes and live and
mix in their community. For these young people, Pull&Bear brings together the latest
international trends and mixes them with street style and fashionable club influences,
reinterpreting them to make comfortable, easy-to-wear garments, incorporating best
practices when it comes to sustainability. Pull&Bear has evolved alongside its customers and
is always up-to-date with new technologies, social movements and the latest artistic and
musical trends. Pull&Bear currently has a network of over 960 stores worldwide. The brand
has a commercial network of more than 960 stores and sells online in more than 140 markets