Milano Fashion Week Fall-Winter 2021/22 – Everything you need to know
At Milano Fashion Week Women’s Collection Fall-Winter 2021 2022, scheduled from 23 February to 1 March, there will be 68 fashion shows, 65 presentations and presentations by appointment, and 7 events for a total of 140 events in the calendar.
The following will be present for the first time in the calendar of fashion shows: Brunello Cucinelli, Alessandro dell’Acqua x Elena Mirò; Del Core; We are Made in Italy (Black Lives Matter in Italian Fashion- Collective); Onitsuka Tiger; Fabio Quaranta; Pierre-Louis Mascia; Maxivive; Dima Leu; Münn; Budapest Select; Alessandro Vigilante; Giuseppe Buccinnà and CHB.
The brands Moorer; Gonçalo Peixoto; Alabama Muse; Bacon; Push Button for Fila Korea; Peserico; Yatay; Canadian; OOF Wear; REVENANT RV NT; AC9; Des Phemmes e Nervi. Supportati dal Camera Moda Fashion Trust i brand ACT N°1 e Marco Rambaldi will be making their debut in the calendar of presentations.
Supported by Camera Moda Fashion Trust the brands ACT N°1 and Marco Rambadi.
This Milano Fashion Week, produced in cooperation with Confartigianato Imprese and with the support of the Ministry for Foreign Affairs and International Cooperation and of ITA-Italian Trade Agency, concentrates on the pillars of the Camera Nazionale della Moda Italiana, through specific projects of great importance. Inclusion, diversity, education, sustainability, story-telling, digitalisation and support for young talent are represented at the fashion week through ad hoc initiatives.
First of all, the fashion week will open with a tribute to Beppe Modenese, Honorary President of the Camera Nazionale della Moda Italiana, who passed away on 21 November 2020. The video-tribute has been curated and directed by Beniamino Barrese, who directed the documentary “La scomparsa di mia madre” presented at the Sundance Film Festival and a candidate for the European Film Awards 2019. It has been produced by The Blink Fish.
This will be followed by the digital event “WE ARE MADE IN ITALY- The Fab Five Bridge Builders”, developed by the “Black Lives Matter in Italian Fashion” workgroup of the Camera Nazionale della Moda Italiana (CNMI). The project, curated by Stella Jean, Edward Buchanan, Michelle Francine Ngonmo and CNMI focuses on celebrating the values of inclusion and multiculturality and has the objective of highlighting the talent of five POC (people of colour) (Joy ljeoma Meribe – JOY MERIBE; Karim Daoudi – KARIM DAOUDI; Claudia Gisèle Ntsama – GISÈLE CLAUDIA NTSAMA ; Fabiola Manirakiza – FRIDA-KIZA; Pape Mocodou Fall alias Mokodu – MOKODU), who will have the digital platform and extraordinary visibility at their disposal for their creative performances.
The CNMI’s commitment to supporting emerging talents is confirmed through a variety of initiatives, including the renewal of the collaboration between CNMI and Rinascente, inaugurated last September, in support of young Italian brands. In the historic store in Milan’s Piazza Duomo, a pop-up store will be set up to offer real and commercial, as well as media, support for some of the most promising names on the scene of Italian fashion, including Marco Rambaldi; Fantabody; Vitelli; Gentile Catone; Themoirè; Drome; Simona Marziali – Mrz; Melampo; Sara Battaglia; Giannico and Greta Boldini.
For this edition too, the event can be followed on milanofashionweek.cameramoda.
The first, Designer for The Planet, in its second season, brings together six emerging Italian brands (Gentile Catone; Gin Salemò; Froy; Traffico; Iindaco; Dassùyamoroso), committed to sustainability.
Budapest Select is also back. Thanks to the collaboration between the CNMI and the Hungarian Fashion & Design Agency, for the fifth time, seven Hungarian brands will take part in the Milano Fashion Week, with their digital fashion show, which will be streamed on 26 February at 11.00 a.m. in the Live-Stream calendar. The brands Abodi, Cukovy, Elysian, Kata Szegedi, MERO, THEFOUR, and ZIA Budapest will have the chance of showing their looks on the catwalk. They will also be present in the Budapest Select room of the Emerging Designer Hub section of the platform, together with the brands NINI and ALMA.
Another new feature will be the room dedicated to highlighting Italian educational excellences, with the Florence school of Polimoda, with which the CNMI has signed an agreement of institutional collaboration, featuring this year. The prestigious school will present a Fashion Movie set in Florence entitled Human Poetics. It is a creative path and a contemporary gaze towards a new Renaissance, featuring 20 young fashion designers in as many picturesque locations. The diversity, concerns, and emotions of this new generation of fashion creatives take centre stage in one of the most beautiful cities in the world which identifies itself as the place of Rebirth.
Story-telling, through a project which for the first time involves Italian craftsmanship, will also be developed on the CNMI platform, with a dedicated room. This initiative, curated by Sara Sozzani Maino, Deputy Editor in Chief Vogue Italia & Head of Vogue Talents and International Brand Ambassador of the Camera Nazionale della Moda Italiana, takes place in collaboration with Confartigianato Imprese, and features the talent of five artisans: Duccio Mazzanti (Mazzanti Piume since 1935 -Florence-), Alberto Bevilacqua (artisanal fabrics since 1875 -Venice-), Vivian Saskia Wittmer (made-to-measure shoes – Florence-), Marina Rizzini (Bice&Berta made-to-measure knitwear since 1992 -Bergamo-) and Anna Tosi – (Pagliani e Brausser fabric flowers and millinery since 1946 –Verona). These highly talented professionals will introduce themselves through video interviews: a way to rediscover all-Italian excellence which has solid roots in our country’s tradition and culture. The project has also benefited from the collaboration of the Fondazione Cologni dei Mestieri D’Arte which has always been committed to saving artisanal activities of excellence from the threat of disappearing.
The digital platform will again host this year a section dedicated to virtual showrooms, both multi-brand and single-brand. In addition, showing how important it is for the CNMI to increasingly involve buyers in the activities supporting young designers and, considering the impossibility for many to be physically present in Milan during the fashion week, virtual meetings will be organized between the designers and a selection of professionals from different geographic areas.
The appointments of the Milano Fashion Week Women’s Collections will be maximized all over the world, covering all the time zones simultaneously, thanks to the international partners: Kommersant Publishing House for Russia; Tencent Video, for mainland China (excluding Hong Kong, Macao and Taiwan) and The Asahi Shimbun, for Japan, while they will be shown, through maxi-screens positioned in strategic points in different cities (Milan: Piazza San Babila; Rome: Largo Goldoni/Via Condotti; New York: Times Square) by the Italian OOH streaming partner, Urban Vision. It will also be possible to view the contents of the Fashion Week in playback thanks to the video channel partner Fashion Channel.