Lush launch their largest naked Bubble Bar collection
And on 17th April Lush launched 26 new bubble bars, to choose from on Lush.com. This is their largest collection to date.
Almost 21 years after Bubble Bars first revolutionized bathing, Lush is now taking their creativity
one step further again.
You will have the opportunity to choose from various categories to enjoy different bathing experiences:
– Bubbleroons for a creamy bath and softer skin;
– Bubble Brushes to hone artistic skills and become the next Picasso;
– Bubble Sticks to use and reuse and enjoy several baths;
– Bubble Bottles to enjoy an aromatherapeutic moment of relaxation thanks to the blend of
essential oils;
– Perfume Bottles, with a high level of fine fragrance for a luxurious moment.
This new range will join a collection of eight Bubble Bars already available (A French Kiss, Blue Skies and Fluffy White Clouds, Unicorn Horn, Brightside, Candy Brush, Milky Bath, The Comforter).
Back in 1995 when Lush first opened, Lush provided customers with bubble bath solutions, in a
liquid form. Realizing quite early where it wanted to revolutionize the industry by being more focused on the ingredients and benefits, rather than the packaging, they created a ‘flag in the sand’ – Naked.
“Creating solid Bubble Bars turned into an art form. You could make all sorts of shapes, all sorts of sizes, but also you didn’t need a synthetic preservative.”
Lush Co-founder and Product Inventor, Helen Ambrosen
Bubble Bars shake up the notion of liquid bubble bath, taking many different colors and forms to
create a unique experience. From candy sweet, fresh, and green scents to dark and earthy
fragrances, there’s a Bubble Bar for everyone. Made with quality essential oils, there are numerous benefits of Bubble Bars for both the skin and mind, depending on the scent chosen.
Crumble however much you want under running water, or swirl around in the bathwater if reusable, for multiple baths
All bubble. No bottle!
The #LushLabs app allows you to watch a digital Bubble Bar demo and get all the ingredient details you need, simply by scanning the naked Bubble Bars directly from your phone. With Lush’s
long term commitment to removing packaging from cosmetics, the Lush Lens feature uses the
phone’s camera and Machine Learning to support packaging-free shopping with ease and ensures they get all the important product information they require in a fun and environmentally-conscious way.