Jean Paul Gaultier’s Fragrances new campaign takes inspiration from life in quarantine

Jean Paul Gaultier’s Fragrances new campaign takes inspiration from life in quarantine - perfume, beauty-en -

Gorka Postigo fashion photographer, and a regular contributor to the Maison Jean Paul Gaultier, has made a new fragrance campaign at his home. It means: without anything from outside, without human equipment, without study, without materials and accessories. The creative process of this photographic series pays tribute to the everyday scenes of staying at home as consumers across the world continue to stay indoors due to Covid-19. To achieve this, the photograher staged an assortment of the brand’s fragrances, Classique, Le Mâle, La Belle, Le Beau and Scandal, in typical daily self-isolating scenarios, like at-home workouts, cleaning, cooking, reading, movie nights and one-on-one dinners.

Jean Paul Gaultier’s Fragrances new campaign takes inspiration from life in quarantine - perfume, beauty-en -

Jean Paul Gaultier’s Fragrances new campaign takes inspiration from life in quarantine - perfume, beauty-en -

Jean Paul Gaultier’s Fragrances new campaign takes inspiration from life in quarantine - perfume, beauty-en -

Jean Paul Gaultier’s Fragrances new campaign takes inspiration from life in quarantine - perfume, beauty-en -

Jean Paul Gaultier’s Fragrances new campaign takes inspiration from life in quarantine - perfume, beauty-en -

Jean Paul Gaultier’s Fragrances new campaign takes inspiration from life in quarantine - perfume, beauty-en -