There is an air of positive rebellion at ICEBERG for SS 2020 where youth tribes and cultures meet and combine in hyper colour and monochrome.
Going underground, going underground.
Well, let the boys all sing and let the boys all shout for tomorrow.
Where, in the imagination of James Long, the Punks of Kings Road hang out with the Sloanes and Hoorays of Knightsbridge (the spiritual home of the original ICEBERG London store) and South Kensington Goths.
Proudly kicking-off with ICEBERG x PETER BLAKE* who’s instantly recognisable riot of pop-art graphics cover shirt and trouser full looks, mini dresses and easy knits. His seminal Babe Rainbow and Amerika artworks (a technically intricate sweater of bird’s-eye intarsia, jacquard and embroidery), hearts, rainbows and Mod target unify across clothes and accessories and are reflected in see-now-buy-now ICEBERG x Linda Farrow shades.
A boyish Rocker zipped sleeve jacket and matching bondage trousers flash and unzip to reveal the palest candy flesh pink for men and women. And, for those who prefer Bauhaus or Iggy crooning “I love your hair”in their headphones there are navy on navy sports tailoring with tonal shirts. Or black with black tracksuits and a chic, gender fluid take on fishnet comes in the form of vests and maxi skirts. Name belts, Vibram sole trainers, trouser legs, necks and ears are adorned and drip heavy with chains: Le Goth Sportif.
The high shine of a Mod “tonic” suit morphs into silver zip jackets, Bermuda shorts and bungee tied trousers. A tee shirt is bound tightly with the same integral ropes. For the ICEBERG woman Tonal Punky Flower orchids climb over chic tailoring in fluro primaries on white. Worn with crisp shirts and a matching tie she is the Mod in modern.
Colour blocked fluid maxi looks in satin, chiffon and crepes for her and Cupro wash-effect silk joggers and matching bomber in a soft turquoise for him. The Loony Tunes Drip all-over print is well, all over easy fit shirts, short shorts and sweaters. ICEBERG Bubble Writing in pink and silver or teal and mustard is a camouflage for urban warriors looking for their Promised Land.
ICEBERG launches the first in a series of on-going collaborations under the banner: ICEBERG ART DENIM
Creative Director James Long
Catwalk Show production by Blonstein
Casting by Madeleine Østile / AAMO @ CLM
Hair by John Vial at Salon Sloane for Revlon Professional UK
Grooming & Make-up by Andrew Gallimore and team @ CLM Hair & Make-up using PIXI by Petra
Manicure by Pebbles Aikens @ The Wall Group
Elegant Touch Core Black Nails
Sunglasses ICEBERG x Linda Farrow
Catwalk music by Jeffery Hinton
James Long would like to also personally thank the Gerani family for their continued support and everyone from factory floor to design, merchandising, PR and sales for their dedication: you know who you are! We are ICEBERG famiglia!