For the bottle2fashion initiative, which transforms plastic bottle waste from Indonesia’s shores into recycled polyester, H&M has joined forces with Danone AQUA.
About 3.5 million PET bottles will be collected and recycled this season by bottle2fashion. The recycled polyester has been mixed with organic cotton and recycled cotton for the H&M children’s wear line to produce cozy, everyday pieces in fashion-forward colors and silhouettes.
“Helping to keep beaches and oceans clean, bottle2fashion is another exciting step forward for a more circular and collaborative approach at H&M. To give a second life to disposable plastic bottles as recycled polyester is valuable in so many ways — to Indonesia’s environment, economy and social values — but also the world and our customers. And once the kids outgrow the clothes, we encourage the items to be brought back to us through our garment collection initiative so they can be recycled once again.”
Nellie Lindeborg, Assortment Sustainability Responsible at H&M
By collecting, sorting, cleaning, and shredding PET bottles into flakes and then turning them into recycled polyester fibers, the partnership with bottle2fashion also supports the Indonesian government’s campaign against marine pollution while also creating local jobs.
The entire range is made from a combination of recycled polyester, organic cotton, and recycled cotton from the bottle2fashion initiative. The line is made up of cheerful, comfortable, and matching hoodies, joggers, and long-sleeve tops, including trendy features such as twist ties, color blocking, cropped length, and tie-dye. The color magic really comes to life with a palette of black, marl grey, brown, navy, blush pink, and lavender, plus bright orange, sunflower yellow, and vivid blues.
The childrenswear range will be available in stores as well as online at hm.com from the end of December.