H&M COLLABORATES WITH JOHANNA ORTIZ COLUMBIAN FASHION DESIGNER
H&M’s next collaboration with the Colombian designer Johanna Ortiz arrives next year, but you don’t need to wait that long. Featuring the flamboyant color palette, exotic floral prints and glamorous silhouettes that have become synonymous with Ortiz’s brand of feminine dressing, the collection is replete with elegant day-to-night options for those seeking to make a statement. An exclusive pre-drop of four dress styles will be released in selected stores and at hm.com on December 3; the main collection will be available in March 2020.
The pre-drop comprises a capsule wardrobe of four styles that are synonymous with Johanna Ortiz’s flirtatious-yet-effortless aesthetic: the tunic dress, the wrap dress, the mini dress, and the tiered floor-length style. Four exotic floral prints from Ortiz’s archive – “Wild Roses”, “Orchid Paradise,” “Cacatua” and “Coquelicots” – featured in vibrant new colourways of warm yellow, dusty pink, forest green printed and coral-infused dark brown, and are reinvented for a new audience with fabulous ruffles and rippling cuff and hem details. How to wear them now? Ortiz suggests pairing with minimal sandals, lavish earrings, beach hair, and a straw bag or why not a Colombian mochila (a brightly colored, locally made woven bag).
“The prints all come from my obsession with the flowers, the palm trees and the beautiful colors I am blessed to see out the window when I wake up at home in Cali, in my native Colombia. The imprint of Latin America and its uniquely festive atmosphere is something that can be felt in each Johanna Ortiz design, so I’m thrilled that so many women in the world will have a little piece of Colombia in their wardrobes thanks to the Johanna Ortiz x H&M collaboration”
Johanna Ortiz, designer and CEO
“Discovering the world of Johanna Ortiz’s exuberant design, her use of color and her exceptional flair for dramatic silhouettes has been a great experience for the whole design team. They have been working closely with Johanna throughout the whole process, enjoying her extraordinary hospitality in her beautiful home in Cali. We are thrilled to be able to celebrate Colombia’s rich history and craftsmanship and to bring Johanna’s signature happiness-inducing designs to the H&M customer”
Maria Östblom, head of womenswear design at H&M