Bershka – colorful spring summer 2021

Bershka - colorful spring summer 2021 - fashion, campaign -

Bershka goes all out this SS21 – and the color is the star of the season.
Get ready to rock pink, green, orange, blue – and don’t forget to look stylish with silhouettes in all white or black. The SS21 collection nods to different decades: from ‘80s shoulder pads and prints to 90s minimalist midi dresses and baggy blue jeans, mixed with 2000s mask sunglasses and sports caps. All with a contemporary twist.
Bershka - colorful spring summer 2021 - fashion, campaign -

For Women – it’s all about opposites coming together. This summer sexy and comfy blend together into one style. Garments like blazers and poplin shirts coexist in the same look with fitted and comfy ribbed garments. Total tweed looks feel fresh thanks to updated colors and silhouettes – with mini shorts and oversized waistcoats.


Bold details like cut-outs make an appearance on all kinds of gear: from classic bodysuits and tops to trousers, dresses, and blazers.
Shoulder pads and straps on the waist, sleeves, and back give playful vibes to classic garments. Main materials also follow the same idea by mixing poplin, ribbed, tweed, and tulle with space-dye knit and denim.
Opposites keep working together for footwear pieces: sporty sandals with tie-dye or bandana prints are the shoe of the season – and heeled sandals with minimalist or transparent style straps make a shiny fashion statement. Bags with color accents go from mini to maxi – for all occasions, indoor and outdoor.

Bershka - colorful spring summer 2021 - fashion, campaign -

Men follow on the same suit – with a more tailored vibe. The grey and yellow combo are key throughout the season. Naturals and powder colors define the casual palette – while pink, blue, and greens form the base for all street pieces. Panelling & cut and sew are used extensively across fabrics and shapes to create an edgy but comfortable style. Think utility shirts on boxy silhouettes, tailored balloon shorts, and utilitarian trousers with tech breathable fabrics. Patching and bleach washes add depth and texture – while providing that made-you-look effect.
Oversize continues to be the way to go for leisurewear: get ready
for resort printed sets – updated with satins and silk-effect fabrics
for that extra oomph – and comfy knitwear tonal sets. Cartoon, textured, tie-dye, paisley, and animal print are the key graphics of the season.
Chunky sandals on leather and technical sandals are a must-have – as the big frame colored sunglasses. Other key accessories like bucket hats in technical fabrics and pop-colored mini pouches set the stage – for a season to live in full color.

Bershka - colorful spring summer 2021 - fashion, campaign -

Bershka - colorful spring summer 2021 - fashion, campaign -

Bershka - colorful spring summer 2021 - fashion, campaign -