Carolina Herrera starts a new adventure with BAD BOY, a fascinating fragrance that brings the myth of the eternal rebel to our time. He is the one who dares to break the rules and walk his own path.
This new icon of rebelliousness has duality within his character: he is strong and sensitive; powerful and empathic; heroic and vulnerable. His courage resides in his ability to express and share his feelings. BAD BOY is an ode to rebel men who fight for their principles and are faithful to their own identity. The slogan It’s so good to be bad summarizes the spirit of this new creation.
The lightning-bolt is the symbol of BAD BOY. It expresses heroism and strength, and it becomes an allegory of his personality: unpredictable, unusual, appealing and fascinating. BAD BOY seduces and captivates as fast and precise as a lighting.
BAD BOY is an Oriental Aromatic fragrance in which opposites are drawn into each other: the brightness of Sage, Green Bergamot and Pepper is blended with the sensual darkness of Tonka Beans, Cocoa and Amber Wood. BAD BOY expresses, in a conscious way, the lights and shadows of the contemporary man’s nature.
The conception and the design of the flacon, shaped as a lightning-bolt, have been a technological challenge. Its bold and striking aesthetics unifies all the BAD BOY characteristics. The lightning-bolt is dressed in a sophisticated and mysterious midnight blue, firmly standing on a golden base.
The communication campaign references the archetype of rebel in BAD BOY, an explosive character that brings together energy and power. The fascination that BAD BOY generates is overwhelming. He walks the streets of New York City, and behind him, nothing stays the same anymore. He shapes the city as he goes, creating a magnetism that no one can resist. He attracts all eyes, he doesn’t go unnoticed. He irradiates an electric light that makes him special and unique.
The artistic duo Santiago & Mauricio signs the authorship of this exciting communication campaign. The British actor Ed Skrein stands as the film’s protagonist, enhancing the values of a true BAD BOY. Skrein is one of the most promising actors of his generation, he has also directed some of his work. Ed Skrein (London, 1983), the main character of the campaign and the image of Eau de Toilette Bad Boy,is more than a celebrity. This prolific actor, who started out as a musician and studied at the prestigious Central Saint Martins in London, has conquered Hollywood. He has been hugely applauded for his work in action films (Hellboy, Alita Battle Angel, The Transporter Refueled), and dramas (The Model, In Darkness), and in the series Game of Thrones. He has been acknowledged as a stylish and a chameleonic artist and has already directed a short film. He has recently appeared in If Beale Street Could Talk by Barry Jenkins (Win-ner of an Oscar for Moonlight), and he has been casted alongside Angelina Jolie in Maleficent: Mistress of Evil. This sensitive actor has built his success on humility and social commitment.
In the spot, Karlie Kloss, image of GOOD GIRL, makes a memorable appearance as well. The soundtrack is the naughty and fresh version of Baby Did a Bad Bad Thing by Chris Isaak. Billy Kidd signs the suggesting and evoking pictures.